It is difficult to see how Dyson will compete effectively in this market
Vacuum cleaner maker Dyson has announced that it will be producing an electric vehicle that has more hallmarks of the Sinclair C5 than the Model S. Dyson intends to produce a fully electric vehicle by 2020 which will feature solid state batteries, which is one of the holy grails for battery technology as lithium batteries can be extremely dangerous when exposed to physical trauma, overcharging or excess heat, and has been a focus of Dyson for some time (but whether it has cracked this thorny problem remains to be seen); electric motors, which given Dyson’s history with household products, would seem a natural progression into electric vehicles and a premium price - Dyson is sticking to what it knows in positioning its vehicle at the high end but in this segment, it will face fearsome competition.
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